"Cancel culture will continue to overshadow the resources we need to be spending towards solutions. If we can't have empathetic conversations, we will continue to fail."

Hear insights into how cancel culture negatively impacts the climate action movement by promoting fear, silence, and retraction among organizations. The conversation delves into the nuances of greenwashing, greenhushing, and greenrecanting, stressing the importance of open, constructive communication over divisive tactics.

Do we need a million people doing sustainability work perfectly or do we need 8 billion people doing it imperfectly? If we could do that, would we really be in this predicament?

How can we move beyond shame and blame to foster collaboration in addressing climate challenges? In this episode, we discuss the intersection of cancel culture, regenerative economics, and sustainable business practices.

Let’s explore the impact of cancel culture on climate conversations, the importance of nuance, and the role of climate messaging. It is important to emphasize the need for accountability without shame, and the significance of celebrating progress over perfection in the fight against climate change.

We Don’t Have Time spoke with Jenny about her book and how she thinks a spirit of empathy and openness can mobilize more climate action and secure a safer future for everyone. Access the full article here.

We already have the tools and technologies needed to reduce emissions, yet fear of criticism—whether from activists, media, or the public—often paralyses businesses and leaders. Jenny explains how cancel culture leads to three major pitfalls: greenwashing, greenhushing, and greenrecanting.

What might it mean to bring a spirit of reconciliation to how we communicate about our planetary home? What paths toward healing might emerge if we approach both our human and ecological relationships with equal care? Let’s discuss it and the path forward!

On this episode Brian Berneman and Jenny Morgan explore approaches to challenging conversations, emphasizing empathy and understanding diverse perspectives. Let’s discuss how empathy & self-awareness are crucial for effective communication across differing views and how to foster connection through compassion.

In a world filled with climate news, misinformation, and constant distractions, it can be challenging to stay focused on real solutions. This webinar will explore how individuals and businesses can break through the noise, engage more effectively in climate conversations, and take meaningful action.

Join us for the virtual Climate Book Club! Each month we'll select a book dealing with some aspect of climate change (social, scientific, economic, adaptive, etc.) and those interested can gather and discuss. Register below!

Ridgecrest Books author event on February 1, 2025.

Virtual event with Anim8 Collective on February 20, 2025.

Virtual event with Forum for Naturals and leaders in sustainability on February 20th, 2025.

Citizen’s Climate Lobby Regional Conference in Vancouver, WA on February 22nd - 23rd, 2025.

9Zero Climate Innovation Hub event in Seattle, WA on February 25, 2025.

Virtual event with Climate Salon on March 13, 2025 to tackle a crucial yet often overlooked piece of the puzzle: #empathy.

Virtual LinkedIn Live event held on March 19, 2025, where Michelle Mayther and Jenny Morgan discuss the complex issue of cancel culture infiltrating the climate space.

It was an honor to speak on the Women in Cleantech and Sustainability Panel on March 27, 2025. WCS is an opportunity to connect with leaders in cleantech and sustainability to hear more about inclusive engagement practices.

In-person event at The Programming Room at Ada’s where we discussed how to hold effective climate conversations that promote progress and unity. Visit Ada’s to buy the book and experience the magic of Ada’s!

Watch the on-demand video to see how we discussed ways to be better impact-driven communicators! The B WA Collective was founded to connect, amplify, and support businesses that aim to make a positive impact - let's do so with clear, collaborative engagement!